Jul 03, 2020
Estee Lauder Introduces Two High-End Perfume Brands into China
In recent years, the Chinese perfume market has shown strong growth momentum, and the demand for high-end niche perfume has increased. Estee Lauder introduced its two luxury fragrance brands KILIAN and Editions DE Parfums Frederic Malle, into the Chinese market by opening two offline stores in Shanghai. It will also open stores in Beijing.
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Recently, KILIAN and Editions DE Parfums Frederic Malle, two of Estee Lauder's luxury fragrance brands, opened their first stores in China, showcasing Estee Lauder’s faith in the potential of China’s burgeoning high-end perfume market.

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Shine Hu
ChemLinked Research Analyst
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