Jul 13, 2020
Firmus Launched Milk Powder for Children Aged over 3-Year-Old
The population of children over 3 years old far exceeds that of infants and young children aged 0-3 years old, with a large incremental space. It is estimated that the current capacity of children's consumption market is between five to seven billion yuan (approx. $ 1bn). Firmus concentrates on improving children's immunity, emphasizing the synergistic effect of lactoferrin, yeast β-glucose, and probiotics Bb-12, which can improve children's immunity more effectively.

On July 6, Firmus (also called Feihe, Chinese name: 飞鹤) launched Zhuoran (茁然) children milk powder and formula [1]. This series includes four products [2], and they are Zhuohu (茁护), Xuehu (学护), Zhuanghu (壮护) and Beihu (蓓护), respectively. It targets children aged from three to six to offer them nutrition solutions. 

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Jocelyn Sun
ChemLinked Brand Strategist
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