Nov 27, 2020
GeoSkincare, A Niche New Zealand Skincare brand’s Road to Success in China
GeoSkincare, a niche skincare brand from New Zealand, was introduced to China by a Chinese group. Since then it has achieved excellent sales and become one of the most popular skincare brands in China. How did it do it? This article will look at their success from various aspects.
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According to Tao Beauty & Cosmetics Chamber of Commerce (TBCCC), one of the biggest chambers of commerce for the beauty industry in China, GeoSkincare, a new emerging skincare brand in China, completed its E-round of financing, securing 350 million yuan. [1] So far, GeoSkincare has received a total of 600-700 million yuan financing. [2] This figure implies the capital market’s strong confidence in this brand.

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Ye Chen
ChemLinked Research Analyst
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