According to Tao Beauty & Cosmetics Chamber of Commerce (TBCCC), one of the biggest chambers of commerce for the beauty industry in China, GeoSkincare, a new emerging skincare brand in China, completed its E-round of financing, securing 350 million yuan. [1] So far, GeoSkincare has received a total of 600-700 million yuan financing. [2] This figure implies the capital market’s strong confidence in this brand.