Nov 01, 2021
Monthly Digest: China Cosmetics Industry Review | October 2021

Market updates

1.       On October 20, multiple e-commerce platforms started presale for the 2021 Double 11 Shopping Festival presale. The most eye-catching campaign was the severe competition between two top live-streamers, Austin Li and Viya. They both had more than 200 million views on that day. Austin’s GMV reached 12.974 billion yuan, Viya’s GMV reaching about 9.073 billion yuan.

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Ye Chen
ChemLinked Research Analyst
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