Jan 04, 2022
Monthly Digest: China Food Sector in December 2021

Market events

1.       BCG and Little Red Book recently co-released the 2021 China New Consumption Market Insight Report, covering 6 industries and 59 new consumer brands. The report reveals that the Chinese market is witnessing the rise of new consumption when new consumer brands have become a popular choice among consumers, especially young people who live in high-tier cities. In this trend, cosmetics brands, food&beverage brands, and mother&baby brands are the pioneers.

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Ye Chen
ChemLinked Research Analyst
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