Jan 29, 2021
Monthly Digest: China Food Sector in January 2021
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Products Launched

Dairy & milk powder

Summary: dairy and infant formula enterprises are tapping into the segmented sectors such as A2, probiotics, selenium addition and meal replacement.

BrandProductCharacteristics
Dr. CheeseA2 platinum cheese lollipop
  • Imported cheese from New Zealand.

  • The cheese content is 51%, which is 3.4 times the minimum amount of cheese (greater than 15%) in the "National Food Safety Standard Processed Cheese".

  • It contains DHA algae oil and vitamin D, which can promote the development and growth of the baby's brain and vision.  

BiostimeTerroir (沃蓝) infant formula (Chinese label)Exclusively available on the JD e-commerce platform.
Mengniu Yashili M8 child growth formula milk powderIt contains Bifidobacterium lactobacillus probio-m8, a probiotics derived from breast milk.
Yili ShuhuaSelenium-rich lactose free milkEach 100 ml contains 7.5 μg of selenium.
Mengniu ChunzhenMeal replacement yogurtEach bottle contains 7.4 grams of protein and 4.8 grams of resistant dextrin. 

d.jpgDr. Cheese A2 platinum cheese lollipop. Photo source: Tmall

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Shine Hu
ChemLinked Research Analyst
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