Jul 13, 2020
Nestle Introduced Anti-Allergic Baby Food Brand into China
In China, the food allergy rate of infants and young children is estimated to reach 14.1%, and the number of allergies is increasing year by year. Nestle Health Sciences introduced a new baby food brand, “Spoonfulone” through cross-border e-commerce into China market, aiming to help reduce the risk of food allergy for infants by the early intervention of various food protein allergens.
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Allergy has become one of the biggest health concerns for infants and young children. A variety of baby health problems such as eczema, diarrhea, constipation, milk vomiting, and crying are more or less related to allergies. Nestle’s survey shows that one in ten babies worldwide suffers from food allergies [1]. In China, the food allergy rate of infants and young children is estimated to reach 14.1%, and the number of allergies is increasing year by year [1]. Nutritional products addressing children's food allergies are one of the categories with great growth potential in the Chinese market.

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Shine Hu
ChemLinked Research Analyst
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