On June 8, Yatsen Global, the parent company of Perfect Diary, officially launched Abby’s Choice, marking Yatsen Global’s first step in its multi-brand strategy.
Different from Perfect Diary, Abby’s Choice’s product lines will cover skincare products, makeup, personal care products, and beauty devices.
On June 8, Abby’s Choice, the sister brand of Perfect Diary, officially made its debut in China. This move is a major signal that Yatsen Global, Perfect Diary’s parent company, is embarking on a multi-brand strategy. On the same day, Abby’s Choice Tmall official flagship store, and two offline stores in Guangzhou and Chengdu, were officially opened.
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