May 29, 2020
Yakult Targets China’s Lower-Tier Markets
Japanese probiotic dairy brand Yakult is going to expand its China business from both the production and sales end, by building a new factory in Wuxi and setting up new sales offices in three of China’s third-tier cities. The capacity expansion will support its sales in China, which has grown significantly since the brand launched in China in 2002. In China’s lower-tier cities, Yakult will face heated competition with Chinese local dairy brands.
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Since entering China in 2002, Japanese probiotic dairy brand Yakult has given priority to the development of business in first-and-second-tier cities, occupying a 60% market share [1] of China’s low-temperature lactobacillus beverage market. Yakult is now expanding its sales network in the Chinese market, with a focus on lower-tier cities.

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Shine Hu
ChemLinked Research Analyst
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