618 Vol.4: Lessons from a High Performing Cosmetics Brand in China - CHANDO 618 Sales
Jul 03, 2020
CHANDO, a Chinese domestic cosmetic brand with a 19-year history, performed excellently during the 2020, 618 shopping festival. It achieved these results by focusing on segmented products targeting niche demographics and prioritized the marketing of these products. It also adopted an omnichannel marketing strategy with a specific emphasis on livestreaming. As a nationwide marketing campaign launched during the post-COVID19 period, 618 2020 has taken on special significance this year as a surrogate metric for consumer confidence and a measure of economic recovery in post-Covid China.
Case study: How Do New Cosmetics Releases Become Hot-Selling Products in One Month
Jun 05, 2020
Domestic cosmetic brands KANS, MARUBI, PROYA, and MARIE DALGAR’s April new releases have recorded remarkable sales in just one month.
Danone has Ambitions for Chinese Plant-based Protein Drinks Market.
May 26, 2020
On May 19, Danone announced that its plant-based sports nutrition brand VEGA ONE officially entered China.
Xiangpiaopiao Records Outstanding Performance in China’s Milk Tea Sector
May 26, 2020
Xiangpiaopiao (香飘飘), a Chinese milk tea brand, was the first company in China to launch reconstitutable milk tea powder packed in cups.
Learn from HEYTEA: Leveraging the Power of Crossover Co-branding
May 26, 2020
HEYTEA has made cosmetics a key target to roll out crossover products.
Leveraging the Breast is Best Principle: Yili’s Infant Formula Product Development Strategy
May 25, 2020
On May 20, Yili JinLingGuan* (金领冠) held a Brand Upgrading Conference.
How Little Freddie Stands Out in China’s Baby Food Market
May 12, 2020
Little Freddie entered the Chinese market via cross border e-commerce in August 2015 and quickly became one of the top-selling baby food brands in China. How exactly did this brand "go viral"?
Modeling China’s Domestic Infant Formula Enterprises to Win in Lower-tier Markets
Apr 24, 2020
In third and lower-tier cities, where there is a higher birth rate, the market share of domestic infant formula brands is more than 60%.
ISDIN: A Rising Spanish Star in China’s Sunscreen Market
Apr 14, 2020
China’s sunscreen market is a fast-growing and fast-changing market. ISDIN, a Spanish brand, took five years to establish itself as one of the top sunscreen brands in China. Its success has been built on a multipronged strategy involving careful selection of sales channels, the layout of a strong product portfolio to meet diversified consumer demand, highlighting of its manufacturing origin, omnichannel marketing, cooperation with Alibaba and early layout in offline channels.
The Innovation of Time-Honoured Brands: Profiting from China’s Love Affair with Nostalgia
Apr 13, 2020
On Mar. 20, Bright Dairy (光明乳业) announced that it and Guan Sheng Yuan (冠生园) would jointly launch white rabbit ice cream, which will initially be sold in Shanghai and Wuhan.
Lessons from YAT: How to Use The Power of Communities to Develop A Brand in China
An Overview of China’s Sunscreen Market
Consumption Potential Comparison: Tier1&2 VS Lower-Tier Cities in China
China Supports Development of Duty-Free Outlets in Downtown Areas
2020 H1 China Food and Beverage Market Major Events Review