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Case study
Decode Florasis : Strong Competitor of Perfect Diary
Feb 24, 2021
Florasis is an emerging Chinese-grown beauty brand founded in 2017. It has grown strongly, with sales reaching 3 billion yuan in 2020, becoming an arch rival of another rising star, Perfect Diary. This article explores its unique way to success, including its special brand position as an oriental brand focusing on Chinese fashion, nurturing a tight relationship with Austin Li (Top live-streamer in China), choosing celebrities with traditional Chinese style, actively interacting with consumers, etc.
Case study
GeoSkincare, A Niche New Zealand Skincare brand’s Road to Success in China
Nov 27, 2020
GeoSkincare, a niche skincare brand from New Zealand, was introduced to China by a Chinese group. Since then it has achieved excellent sales and become one of the most popular skincare brands in China. How did it do it? This article will look at their success from various aspects.
Case study
2020 China New Consumer Brands Insight Report
Sep 11, 2020
This report will give you an in-depth look at key successful factors and methods of new consumer brands in China.
Case study
618 Vol.4: Lessons from a High Performing Cosmetics Brand in China - CHANDO 618 Sales
Jul 03, 2020
CHANDO, a Chinese domestic cosmetic brand with a 19-year history, performed excellently during the 2020, 618 shopping festival. It achieved these results by focusing on segmented products targeting niche demographics and prioritized the marketing of these products. It also adopted an omnichannel marketing strategy with a specific emphasis on livestreaming. As a nationwide marketing campaign launched during the post-COVID19 period, 618 2020 has taken on special significance this year as a surrogate metric for consumer confidence and a measure of economic recovery in post-Covid China.
Case study
Case study: How Do New Cosmetics Releases Become Hot-Selling Products in One Month
Jun 05, 2020
Domestic cosmetic brands KANS, MARUBI, PROYA, and MARIE DALGAR’s April new releases have recorded remarkable sales in just one month.
Case study
Danone has Ambitions for Chinese Plant-based Protein Drinks Market.
May 26, 2020
On May 19, Danone announced that its plant-based sports nutrition brand VEGA ONE officially entered China.
Case study
Xiangpiaopiao Records Outstanding Performance in China’s Milk Tea Sector
May 26, 2020
Xiangpiaopiao (香飘飘), a Chinese milk tea brand, was the first company in China to launch reconstitutable milk tea powder packed in cups.
Case study
Learn from HEYTEA: Leveraging the Power of Crossover Co-branding
May 26, 2020
HEYTEA has made cosmetics a key target to roll out crossover products.
Case study
Leveraging the Breast is Best Principle: Yili’s Infant Formula Product Development Strategy
May 25, 2020
On May 20, Yili JinLingGuan* (金领冠) held a Brand Upgrading Conference.
Case study
How Little Freddie Stands Out in China’s Baby Food Market
May 12, 2020
Little Freddie entered the Chinese market via cross border e-commerce in August 2015 and quickly became one of the top-selling baby food brands in China. How exactly did this brand "go viral"?
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