Store Setup & Operation
Monthly Digest: China Cosmetics Industry Review | September 2020
Sep 30, 2020
Key words: ByteDance, Tmall Global, total retail sales, CSAR
Monthly Digest: China Cosmetics Industry Review | August 2020
Aug 31, 2020
Key words: Douyin, Little Red Book, CBEC, financial reports
618 Vol.4: Lessons from a High Performing Cosmetics Brand in China - CHANDO 618 Sales
Jul 03, 2020
CHANDO, a Chinese domestic cosmetic brand with a 19-year history, performed excellently during the 2020, 618 shopping festival. It achieved these results by focusing on segmented products targeting niche demographics and prioritized the marketing of these products. It also adopted an omnichannel marketing strategy with a specific emphasis on livestreaming. As a nationwide marketing campaign launched during the post-COVID19 period, 618 2020 has taken on special significance this year as a surrogate metric for consumer confidence and a measure of economic recovery in post-Covid China.
2020 China New Consumer Brands Insight Report
Consumption of Imported Oral Care Products Continue to Surge in China
Besides Tmall & JD, What Other Cross-Border E-Commerce Platforms do Chinese Consumers Like to Shop?
New Highland of Investment in China: the Hainan Free Trade Port
Tmall Global Releases Cross-border Health Food Consumer Insight Report