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Monthly Digest: China Cosmetics Industry Review | April 2021
Apr 30, 2021
Keywords: Tmall, Douyin, Kuaishou, New Brand, Financing report, CSAR
Monthly Digest: China Food Sector in March 2021
Mar 31, 2021
Key words: dairy, infant formula, financing, new consumer brands...
Decode Florasis : Strong Competitor of Perfect Diary
Feb 24, 2021
Florasis is an emerging Chinese-grown beauty brand founded in 2017. It has grown strongly, with sales reaching 3 billion yuan in 2020, becoming an arch rival of another rising star, Perfect Diary. This article explores its unique way to success, including its special brand position as an oriental brand focusing on Chinese fashion, nurturing a tight relationship with Austin Li (Top live-streamer in China), choosing celebrities with traditional Chinese style, actively interacting with consumers, etc.
2021 China's 618 Shopping Festival Report
China’s Infant Formula Giant Feihe Joined Goat Milk Powder Competition
Winona: A Domestic Rising Star in the Skincare Market
Dialogue with Swisse: How to Adapt to the Changing Chinese Health Food Market?
Is Children Cosmetic A Good Business in China?