What issues are essential for a new overseas brand entrant to enter an unfamiliar market (China)?
Establish a local team/office/company to handle business activities.
Translate and design a brand name in Chinese, which speeds up brand recognition.
Registering trademarks is essential. For those foreigners or overseas enterprises, who do not have a permanent residential address or place of business in China, they have to consign an agent to act on their behalf for the registration process.
Protecting their IP if necessary (product formula, technique, package invention, etc.).