In 2019, "live streaming+" programs were successively launched on online platforms. E-commerce leaders like Taobao, live streaming companies such as Kuaishou, and other platforms have invested heavily in live streaming.
KOL plays a vital role in stimulating the live-streaming economy.
Over the past two years, a large number of KOLs have risen to prominence in China. They are active in different e-commerce platforms, with distinct personal characteristics and strong influence. Some KOLs with a noticeable fan-base have significant impact on promoting purchasing and improve brand reputation.