Decoding the Chinese Food Market—Grips on the New Opportunities to Develop in China
Jekyl He
Tuesday , 21st Nov 2023
Webinar Overview
 Decoding the Chinese Food Market—Grips on the New Opportunities to Develop in China

China’s food market has undergone significant changes following the impact of the COVID-19 pandemic, reshaping consumer behaviours and market dynamics. For instance, consumers’ purchasing concepts and behaviours have become increasingly rational and realistic due to the increasing economic pressure after the epidemic. Product categories such as organic food and low GI food have received more attention because of consumers’ rising health awareness.

Given these changes, ChemLinked will give a webinar that offers a comprehensive view of the market condition, consumer insights and the latest trends in China’s food market. By doing so, ChimLinked aims to equip the participants with valuable insights and knowledge that enable them to navigate this evolving market and tap into its immense market potential.


Please feel free to send us questions before, during or after the webinar;

The presentation deck and recording video will be uploaded to this webpage after the webinar;

If you can't attend the live webinar, register anyway and we will send you the webinar materials as soon as they're available.

Jekyl He
ChemLinked Market Research Analyst
Jekyl graduated from the University of Manchester with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and provided customized consulting services for clients. Areas of expertise: cosmetics, food, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products

1. Market Overview

  • Retail Sales

  • Import Data

2. Consumer Insights

  • Consumption Condition

  • Factors Influencing Purchase

  • Consumer Preference

3. Latest Trends

  • Popular Food Categories

    (Coffee, Sugar-free Tea, Probiotics and Pre-made Dishes)

  • Products with Health Characteristics

  • Rational Consumption

  • Sustainable Development

  • Digitalisation

*The outline may be subjected to subtle changes.

Contact Information

If you have any questions about this webinar, please contact us at:

EMAIL: contact@chemlinked.com

TEL: +86 (0) 571 8609 4444