INSIGHTS
Chris Wang
Ms. Chris Wang mainly focuses on China’s consumer products. With over 7 years in the industry, She has a broad knowledge of Chinese food and cosmetic regulatory and market insights as well as extensive experience in helping international companies to wisely develop their own market entry strategies to China. 
Consumer analysis Marketing
New Highland of Investment in China: the Hainan Free Trade Port
Hainan Free Trade Port provides broader market access for international firms, and more investment is heading there.
Sep 21, 2020
Consumer analysis Live Streaming Social media Cosmetic and toiletries Food and beverage E-commerce/CBEC
The Truth about Live-streaming E-commerce in China
Answers to Who benefits from live-streaming e-commerce? Is live-streaming e-commence a scam? Will it replace the traditional e-commerce? How to choose the platform etc.,
Jun 29, 2020
Financing Marketing Food and beverage Pet products Plant-based
Nestlé to Invest CHF 100 million in China, Targeting Plant-based Sector and Pet Foods
Nestlé is confident in the continued growth of the Chinese market, and the market opportunities brought about by the governments "Healthy China 2030 Plan"
May 22, 2020
Marketing Food and beverage E-commerce/CBEC
How Little Freddie Stands Out in China’s Baby Food Market
Little Freddie entered the Chinese market via cross border e-commerce in August 2015 and quickly became one of the top-selling baby food brands in China. How exactly did this brand "go viral"?
May 12, 2020
Financing Marketing Food and beverage Beverage
Red Bull China’s Major Rival EASTROC Set for IPO Launch
EASTROC super drink currently ranks second in China’s energy drink market share. Energy drinks were the biggest contributor to EASTROC’s revenue, accounting for 96.19%, 94.99%, and 95.11% of the total revenue from 2017 to 2019.
Apr 27, 2020
Marketing Food and beverage Beverage Ingredient E-commerce/CBEC
Danone Upgrades Mizone Vitamin Beverage in Hope of Reversing Downward Sales Trajectory
Danone announced the upgrade of its vitamin beverage Mizone, involving new brand positioning, packaging design, product formula, taste, and many other aspects, aiming to gain more traction among the young generation.
Apr 23, 2020
Marketing Food and beverage Dairy E-commerce/CBEC
China Mengniu Dairy Introduces New Fresh Milk
China Mengniu dairy recorded revenue growth of 14.6 percent in 2019. In 2020 it will introduce more new products and hopes to exceed RMB100 billion in revenue.
Apr 13, 2020
Financing Marketing Food and beverage Infant formula E-commerce/CBEC
Infant Milk Powder Firms Struggle to Win in China Market: FY 2019 Review
Despite declining birth rates, increasingly fierce market competition, and regulatory compliance obstacles, the Chinese infant formula market maintained steady growth in 2019.
Mar 25, 2020
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