The emerging temple concept products and services address the contemporary emotional needs of young people. Their popularity underscores the pivotal role of emotional value in brand marketing.
According to Syntun, the Gross Merchandise Volume (GMV) of this year's Double Eleven Shopping Festival totalled 1.14 trillion yuan, a modest year-on-year (YoY) growth of only 2.08%. ChemLinked provides an overview of the beauty brand landscape on both comprehensive e-commerce platforms, represented by Tmall and JD.com, and live-streaming e-commerce platforms, with a focus on Douyin.
At the recently concluded 6th CIIE in Shanghai, industry leaders including L'Oréal, Estée Lauder, Shiseido, Coty, P&G, Unilever, Amorepacific, Kao etc, showcased an unprecedented array of new product, technological innovations, and strategic plans. Through these presentations, glimpses of evolving trends in China’s beauty industry can be discerned.
Southeast Asia is now considered a pivotal "market of the future" for the global cosmetics industry. According to Statista, the revenue in Southeast Asia's beauty and personal care market is projected to reach US$33.1 billion in 2023, with a CAGR of 3.31% from 2023 to 2028.
The Halloween season offers brands an excellent opportunity to conduct appealing market campaigns to impress consumers. These campaigns primarily revolve around the launch of products that showcase Halloween's representative colours, such as black, purple, white and orange, as well as elements like ghosts and pumpkins to cultivate a festival atmosphere, thereby captivating consumers. Recognizing the potential of this occasion, Chinese domestic food, beverage, and cosmetics brands rushed to release limited edition products before Halloween.
Market Analysis
Consumer Research
Competitive Analysis
Brand Strategy
