A Look Back at 2023: Eight Notable Keywords Depicting Chinese Market Dynamics
Jekyl He, Rita Bao
Thursday , 25th Jan 2024
Webinar Overview
A Look Back at 2023: Eight Notable Keywords Depicting Chinese Market Dynamics

In 2023, the Chinese market experienced another eventful year, during which many essential market changes occurred. For instance, companies strategically orchestrated tailored movements to align with prevailing trends of rational consumption and sustainability. Certain brands became dark horses of the year, achieving remarkable success due to the popularity of their respective categories. Whereas, some categories faced challenges as consumer enthusiasm waned, leading to a recession in their market demand.  

In light of these changes, ChemLinked sorted out eight notable keywords that effectively capture the dynamics of the Chinese market in 2023. Under the corresponding keyword, significant events and categories that shape the market landscape will be introduced in detail. By doing so, ChemLinked aims to equip enterprises with valuable insights into what happened in the Chinese market in 2023 and help them navigate the intricacies of the Chinese market landscape.


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Jekyl He
ChemLinked Market Research Analyst
Jekyl graduated from the University of Manchester with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and provided customized consulting services for clients. Areas of expertise: cosmetics, food, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products
Rita Bao
ChemLinked Regulatory Analyst
Rita Bao is an analyst in the ChemLinked food team. She tracks the most recent food regulatory developments and market trends in China. She is dedicated to offering insightful perspectives on navigating the regulatory landscape for efficient market access.
  1. Rational Consumption

  2. E-commerce Landscape Transition

  3. Attention-Grabber Marketing

  4. Unusual Flavour Seeking

  5. Big Hits

  6. Fading Popularity

  7. Greening of Brands

  8. Reputation Incidents

*The outline may be subjected to subtle changes.

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