Background
In 2023, the Chinese market experienced another eventful year, during which many essential market changes occurred. For instance, companies strategically orchestrated tailored movements to align with prevailing trends of rational consumption and sustainability. Certain brands became dark horses of the year, achieving remarkable success due to the popularity of their respective categories. Whereas, some categories faced challenges as consumer enthusiasm waned, leading to a recession in their market demand.
In light of these changes, ChemLinked sorted out eight notable keywords that effectively capture the dynamics of the Chinese market in 2023. Under the corresponding keyword, significant events and categories that shape the market landscape will be introduced in detail. By doing so, ChemLinked aims to equip enterprises with valuable insights into what happened in the Chinese market in 2023 and help them navigate the intricacies of the Chinese market landscape.
Notes:
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Speaker
Jekyl He
ChemLinked BD Manager
Jekyl graduated from the University of Manchester with a master's degree and currently works as the Cosmetic Business Development Manager at the ChemLinked Business Team. She has provided professional consulting services to numerous global cosmetic companies (Hermès, Chanel, KIKO etc.), supporting them in achieving and maintaining regulatory compliance across China, the EU, the US, and Southeast Asia. As the BD manager, she is also responsible for maintaining customer relationships and developing business collaborations of ChemLinked Cosmetic Portal.
Rita Bao
ChemLinked Regulatory Analyst
Rita Bao is an analyst in the ChemLinked food team. She tracks the most recent food regulatory developments and market trends in China, South Korea and the U.S. She is dedicated to offering insightful perspectives on navigating the regulatory landscape for efficient market access.
Contents
Rational Consumption
E-commerce Landscape Transition
Attention-Grabber Marketing
Unusual Flavour Seeking
Big Hits
Fading Popularity
Greening of Brands
Reputation Incidents
*The outline may be subjected to subtle changes.
Contact Information
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EMAIL: [email protected]
TEL: +86 (0) 571 8609 4444
