Consumer analysis Marketing Cosmetic and toiletries Food and beverage
Brands Riding the Wave of MBTI-Inspired Marketing
MBTI is no longer just a simple test tool but a crucial tool for brands to identify and engage their audience effectively. Many brands are proactively seeking ways to harness this trend for more effective engagement with their target consumers.
Dec 06, 2023
Marketing Food and beverage Plant-based Ingredient Company dynamics
Rice Milk: An Emerging Plant-based Alternative Flourishing in the Chinese Market
A Chinese characteristic plant-based milk—rice milk emerges in China’s market. It is manufactured from rice, one of the most common staple foods in China, and without lactose, providing a new dairy alternative for consumers with lactose intolerance.
Dec 04, 2023
Health food Food and beverage Market overview Company dynamics
From Candy to Care: Alpenliebe Plus+ Multivitamin Gummies Win Over Consumers on their Debut
Within just one month of their launch, sales of Alpenliebe Plus+ Multivitamin Gummies surpassed 30,000 bags, propelling the product to the second spot on Tmall's candy and snacks best-selling list. This new product launch reflects Alpenliebe’ insights into the dynamics of the functional gummy market.
Dec 01, 2023
Consumer analysis Cosmetic and toiletries Food and beverage Company dynamics
Progressing Towards Eco-friendliness: Enterprises’ Latest Sustainable Initiatives Recap
ChemLinked rounded up the latest eco-friendly campaigns in China in the second half of 2023, hoping to provide valuable information for companies considering similar actions.
Nov 30, 2023
Food and beverage Market overview Brand analysis
Beneath the Hype: The Rise and Fall of New Consumer Brands in China
Today, the market environment for new consumer brands is not as favorable as before. Some of the red-hot brands are fading, but there are also some brands that have risen against the headwind, gradually solidifying their market position. This article examines the current status of several typical new consumer brands and explores the reasons behind their advancement or decline.
Nov 30, 2023
Marketing Food and beverage Coffee
Brewing Bliss: Exploring the Emotional Value in a Cup of Temple Coffee
The emerging temple concept products and services address the contemporary emotional needs of young people. Their popularity underscores the pivotal role of emotional value in brand marketing.
Nov 22, 2023
Cosmetic and toiletries E-commerce/CBEC Brand analysis
Landscape of Beauty Brands on E-commerce Platforms in the 2023 Double Eleven Shopping Festival
According to Syntun, the Gross Merchandise Volume (GMV) of this year's Double Eleven Shopping Festival totalled 1.14 trillion yuan, a modest year-on-year (YoY) growth of only 2.08%. ChemLinked provides an overview of the beauty brand landscape on both comprehensive e-commerce platforms, represented by Tmall and, and live-streaming e-commerce platforms, with a focus on Douyin.
Nov 19, 2023
Cosmetic and toiletries Company dynamics
Beauty Innovations Unveiled: Insights from the 6th China International Import Expo
At the recently concluded 6th CIIE in Shanghai, industry leaders including L'Oréal, Estée Lauder, Shiseido, Coty, P&G, Unilever, Amorepacific, Kao etc, showcased an unprecedented array of new product, technological innovations, and strategic plans. Through these presentations, glimpses of evolving trends in China’s beauty industry can be discerned.
Nov 15, 2023