Sprite gets ride of its classic green bottle to be more environmentally friendly. ChemLinked compiles other eco-friendly packages and provides suggestions for enterprises to innovite the food packaging.

Undoubtedly, more and more Chinese consumers are accustomed to shopping via livestreaming and the penetration rate of livestreaming e-commerce keeps increasing. According to iiMedia Research, as of June 2021, the number of China's livestreaming users reached 638 million, an increase of 47.2% compared to the same period in 2020, accounting for 63.1% of overall Internet users.

On July 5 and 6, 2022 CiE Cosmetics Innovation Expo was held in Hangzhou, China. The Expo invited various social media with marketing functions in China to share the latest marketing trends.

Key words: 618, Bilibili, perfume & fragrance, NFT, clean beauty, functional skincare, retail data, import data

Key words:618, pet food, tea brand, coffee, infant formula, fruit import, plant-based

These days, Chinese consumers notice some popular beverages like Master Kong and PepsiCo have taken on a new look, adopting only simple and transparent PET bottles and no more colorful and fancy labels on them. As the pursuit of sustainability and carbon neutrality becoming one of the main themes in China's F&B industry, from the early efforts on abandoning plastic bag to using paper straws, then to today's label free bandwagon, the industry has been actively groping the next move towards greener packaging.

Chinese ice cream market size reached 160 billion in 2021. Though four ice cream giants (Yili, Wall’s, Mengniu, and Nestle) still dominate the market, the rise of new consumer ice cream brands, represented by Chicecream, has brought changes to the whole market: price hike, the pursuit of low fat and low sugar, consumption scenarios expansion, etc.

Recently, the Ministry of Industry and Information Technology (MIIT) of the People’s Republic of China released the Digital Development Action Plan for the Consumer Goods Industry from Three Perspectives (2022-2025) (Draft for Comments), which aims to nurture 200 well-known brands with a value of 10 billion in the next 4 years.