NDRC is working towards establishing market dominance for China's domestic infant formula industry and is working towards making China 60% self-sufficient. The registration management of infant formula will be optimized with a focus on realizing full product lifecycle management and complete oversight and control through all stages of the supply chain. Advertising infant formula which is designed for infants aged 0-12 months (Stage 1 and stage 2 products) is no longer allowed.

China's imported food market is mainly concentrated in tier 1 and 2 cities. The stereotypical consumers of imported foods are middle class and married. Dairy products and infant foods are the most popular categories of imported foods in China. The fresh food sector offers high potential investment opportunities for international stakeholders. The compound growth rate of aquatic products and meat are growing at a faster rate than other categories of imported food.