INSIGHTS
Consumer analysis Cosmetic and toiletries
China Cosmetics Enterprises Using Magic Mirror AR Technology to Enhance Consumer Engagement
One of the most interesting examples of cosmetics enterprises leveraging new tech is the use of “magic mirror” technology in which your real-world face is digitally beautified using cosmetics products. 
Aug 14, 2019
Consumer analysis Marketing Cosmetic and toiletries E-commerce/CBEC
How Beauty Brands Build Hype for Chinese Valentine's Day
Last Wednesday (Aug.7th) was Chinese Valentine's Day, during which we saw a host of cosmetic companies attempt to cash in on China’s love affair with seasonal brands and customized products and deals.
Aug 13, 2019
Food and beverage E-commerce/CBEC
Will Food Near Expiration Date be a New Business Opportunity in China?
If China’s food near expiration date sector can be standardized, it will not only reduce the wastage of valuable resources but also offer lucrative new opportunities for retailers and value to the consumer.
Aug 08, 2019
Food and beverage Sustainable packaging
Innovative Food Packaging Solutions to Mitigate Impact of China’s New Waste Management System
According to China's Ministry of Housing and Urban-Rural Development, 46 key cities across the country will have basically completed waste classification and treatment systems by the end of 2020.
Jul 30, 2019
E-commerce/CBEC
Tmall Global English-Language Website: A New Era for Foreign Brands Entering China
In 2019 (fiscal year), the value of transactions on Tmall exceeded 2 trillion RMB. In the next three years, Tmall Global will double the number of international brands on the platform, bringing the number of imported brands to 40,000.
Jul 09, 2019
Consumer analysis Social media Male cosmetics Cosmetic and toiletries E-commerce/CBEC
Male Cosmetics in China: Handsome Profits on Offer
Male cosmetics may be a market with huge potential in China as several high-quality internet reports' data have suggested this marketing trend and large multinationals have been accelerating their China market entry campaigns in this segment.
Jul 08, 2019
Consumer analysis Marketing Health food Food and beverage Ingredient E-commerce/CBEC
Emerging Segments in China’s Health Food Market: Generation Z & Y
From June 19th to 21st, 2019, ‘The Tenth Healthplex Expo 2019’ was held in the National Convention and Exhibition Centre, Shanghai, China. The main topics discussed during this expo revolved around natural products, nutraceuticals and health foods.  
Jul 03, 2019
Consumer analysis Live Streaming Marketing Cosmetic and toiletries E-commerce/CBEC
2 Phenomena and 3 Trends We Can See From This Year’s 618
​In the first minute of 6.18, Tmall beauty products’ turnover reached 100 million RMB. Also in the first minute, 57475 lipsticks were sold out. In the first hour, the overall turnover of imported beauty products in Tmall International increased by 192% year-on-year. This thrilling data is all derived from analysis of this year’s 618 shopping festival in China...
Jun 21, 2019
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