INSIGHTS
Consumer analysis Influencer Live Streaming Marketing Social media Cosmetic and toiletries E-commerce/CBEC
How to Develop a DTC Brand in China?
Recently, the rise of DTC (Direct to consumers) brands is transforming how people shop and attracting the attention of capital investment firms...
Oct 24, 2019
Marketing Cosmetic and toiletries E-commerce/CBEC
The World’s Largest Shopping Event Double 11 is Coming
Although it’s over half a month away from the largest single day e-commerce shopping festival in the world, namely China’s November 11th (also known as Singles Day), competition between China’s largest ecommerce platforms is already heating up. 
Oct 23, 2019
Consumer analysis Food and beverage Dairy Beverage Coffee Ingredient
Trends Hub: Sugar-Free Concept Is Influencing the Way Post-90s Chinese Drink
The post-1995 generation surpassed other age groups to become the largest consumers of low-sugar products in 2018.  
Oct 17, 2019
Consumer analysis Marketing Cosmetic and toiletries E-commerce/CBEC
What Facial Mask Consumption Trends Reveal About China’s Gen Z?
China’s Gen Z consumers (95-2010) were raised during a time of unprecedented prosperity, rapid economic growth and increased disposable income. As digital natives, they love products promoted by KOLs and love sharing their experiences online...
Oct 12, 2019
Consumer analysis Financing Food and beverage
Offsetting Impact of Swine Flu: Releasing Reserves and Increased Importation
On September 26, the Ministry of Commerce, together with the National Development and Reform Commission, the Ministry of Finance and other departments, released pork reserves onto the market, amounting to 10,000 tons of pork.
Oct 09, 2019
Sep 30, 2019
Consumer analysis Food and beverage Plant-based
Plant-Based Foods in China: Market Trends and Projections
According to a survey produced by iiMedia Research, 36% of Chinese consumers said they didn't know what plant-based meat is, and nearly 40% of the respondents said they did not know much about plant-based meat substitutes.
Sep 29, 2019
Sep 29, 2019
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