INSIGHTS
Consumer analysis Cosmetic and toiletries E-commerce/CBEC
Chinese Online Cosmetic Market Data (May-Aug 2022)
In 2022H1, the Chinese online cosmetic market slowed down. The total cosmetic sale was 190.5 billion, with a year-on-year decline rate of 2.5%. In the skincare sector, international skincare brands can no longer show their supremacy in the market. In contrast, two Chinese domestic skincare brands Proya and Bloomage Biotechnology kept a steady growth in the past 2021. In the makeup sector, almost all makeup brands performed under expectations and suffered sales declines. Douyin e-commerce has become the next promising battlefield. As a booming short-video app in China, Douyin owns over 600 million daily active users. In 2021, its estimated gross merchandise value was 800 billion yuan. For international brands that intend to enter the Chinese B2C e-commerce market, Douyin is a strategic base area that must be occupied.
Sep 27, 2022
Sep 14, 2022
Sep 12, 2022
Live Streaming Cosmetic and toiletries Food and beverage
China’s Livestream Industry: Market Growth, Regulation, Enabling Technology, and Business Strategies
We discuss how China’s livestream industry enables brands to connect with Chinese consumers in an engaging and interactive manner and relevant marketplace regulations. E-commerce giant Alibaba’s Taobao Live has top market share in this industry, followed by Douyin, Kuaishou, JD.com, and Baidu.
Sep 05, 2022
Food and beverage Beverage
Oat Milk Recall: OATLY Embroiled in A Potential Pathogen Contamination Turmoil
On August 19, 2022, OATLY China issued a product recall announcement, which stated that it would voluntarily recall 12 batches of Oat Drink Deluxe 330ml sold in the Chinese market to ensure product safety because of the the potential for microbial contamination. Actually, this is not the first time that OATLY has been accused of pathogenic bacteria contamination.
Sep 02, 2022
Cosmetic and toiletries Brand analysis
Mistine, a Thailand Beauty Brand, Reach One-Billion-Yuan Sales in China
Thailand’s beauty brand Mistine reached one billion yuan in sales and successfully built a reputation in China. This article explores various reasons behind its success, including its Chinese team, ability to develop ace products, and strong supply chain and distribution system.
Aug 12, 2022
Food and beverage Monthly Digest Company dynamics
Monthly Digest: China Food Sector in July 2022
ChemLinked rounded up the latest market and regulatory news in the China food sector...
Aug 09, 2022
Cosmetic and toiletries Food and beverage Monthly Digest
Monthly Digest: China Cosmetics Industry Review | July 2022
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector...
Aug 04, 2022