Marketing Food and beverage
Now Trending: Food & Beverage Brands Go Label Free in China
These days, Chinese consumers notice some popular beverages like Master Kong and PepsiCo have taken on a new look, adopting only simple and transparent PET bottles and no more colorful and fancy labels on them. As the pursuit of sustainability and carbon neutrality becoming one of the main themes in China's F&B industry, from the early efforts on abandoning plastic bag to using paper straws, then to today's label free bandwagon, the industry has been actively groping the next move towards greener packaging.
Jul 04, 2022
Marketing Food and beverage Market overview
Chinese Ice Cream Market Analysis
Chinese ice cream market size reached 160 billion in 2021. Though four ice cream giants (Yili, Wall’s, Mengniu, and Nestle) still dominate the market, the rise of new consumer ice cream brands, represented by Chicecream, has brought changes to the whole market: price hike, the pursuit of low fat and low sugar, consumption scenarios expansion, etc.
Jun 14, 2022
Cosmetic and toiletries Food and beverage
MIIT: Nurture 200 Well-known Brands with a Value of 10 Million
Recently, the Ministry of Industry and Information Technology (MIIT) of the People’s Republic of China released the Digital Development Action Plan for the Consumer Goods Industry from Three Perspectives (2022-2025) (Draft for Comments), which aims to nurture 200 well-known brands with a value of 10 billion in the next 4 years.
Jun 08, 2022
Male cosmetics Cosmetic and toiletries Monthly Digest
Monthly Digest: China Cosmetics Industry Review | May 2022
Key words: financing, import data, retail date, financial results, regulatory updates, male care, children care
Jun 06, 2022
Jun 02, 2022
Marketing Cosmetic and toiletries Food and beverage
How Brands Captivate Digital Consumers with WeChat Moments Ads
It’s not surprising that the world’s largest e-commerce market – China – is also one of the biggest markets for marketing. Over 70% of brands increased their budgets for online marketing investment in China in 2021, according to a report from CBN Data. As global brands seize opportunities to sell to China, they are focusing on increasingly digital-savvy Chinese customers who turn to the popular social media platform WeChat to follow brands’ activities.
May 25, 2022
Cosmetic and toiletries E-commerce/CBEC
Online Cosmetic Market Data (Jan. – Apr. 2022)
From January to April 2022, the online sales of the skincare and makeup sectors on Ali platforms were on a downward trajectory. In the skincare sector, although international skincare brands still dominated the market, they recorded unpleasant declines in the off-seasons while two Chinese domestic skincare brands, Proya and Winona, kept a steady growth. In the makeup sector, almost all Chinese domestic makeup brands suffered severe sales declines. The beauty sector on the rising Douyin e-commerce platform performed well even in this murky time, but it is dominated by Chinese domestic brands for now.
May 23, 2022
Cosmetic and toiletries Food and beverage E-commerce/CBEC
CBEC Focus: Tmall Global Urges Merchants to Rectify Non-compliant Cosmetic Claims
Tmall Global requires merchants to check and rectify non-compliant efficacy claims of cosmetics on the platform. The promotion and claims on the cosmetic product page shall comply with the Chinese Advertising Law and related regulations, shall not contain prohibited claims, and shall be consistent with the information on the product packaging and leaflet.
May 13, 2022