Chinese Online Cosmetic Market Data (May-Aug 2022)
In 2022H1, the Chinese online cosmetic market slowed down. The total cosmetic sale was 190.5 billion, with a year-on-year decline rate of 2.5%.
In the skincare sector, international skincare brands can no longer show their supremacy in the market. In contrast, two Chinese domestic skincare brands Proya and Bloomage Biotechnology kept a steady growth in the past 2021. In the makeup sector, almost all makeup brands performed under expectations and suffered sales declines.
Douyin e-commerce has become the next promising battlefield. As a booming short-video app in China, Douyin owns over 600 million daily active users. In 2021, its estimated gross merchandise value was 800 billion yuan. For international brands that intend to enter the Chinese B2C e-commerce market, Douyin is a strategic base area that must be occupied.