INSIGHTS
Consumer analysis E-commerce/CBEC Company dynamics
In the Race with Pinduoduo, Taobao and JD Embracing "Refund Only" Services
Taobao and JD e-commerce platforms have recently carried out “refund only” services, following in the footsteps of their competitor Pinduoduo, which achieved rapid growth partly due to its "refund only" policy.
Dec 29, 2023
Consumer analysis Health food Cosmetic and toiletries Food and beverage Ingredient Market overview Company dynamics
Exploring the Opportunities of China’s Promising Consumption Scenes
ChemLinked delves into three promising consumer scenes in China, shedding light on the mainstream products bought under the corresponding scenes. By doing so, ChemLinked hopes to offers some guidance for brands seeking to capitalise on these burgeoning market segments.
Dec 25, 2023
Perfume Cosmetic and toiletries Company dynamics
Beauty Giants' New Moves to Strengthen Presence in the Chinese Market
This month, Estée Lauder's early-stage venture arm invests in a Chinese fragrance brand Melt Season, LVMH-Backed private equity firm invests in a Chinese foundation brand as well as a children's skincare brand.
Dec 22, 2023
Food and beverage Ingredient Market overview
The Growing Spotlight on Peach Flavor
DSM-Firmenich announced "Peach+" as the 12th annual "Flavor of the Year" for 2024. As the popularity of peach flavor continues to rise, this article explores noteworthy peach-flavored categories in the Chinese food and beverage market.
Dec 20, 2023
Dec 15, 2023
Dec 08, 2023
Dec 08, 2023
Consumer analysis Marketing Cosmetic and toiletries Food and beverage
Brands Riding the Wave of MBTI-Inspired Marketing
MBTI is no longer just a simple test tool but a crucial tool for brands to identify and engage their audience effectively. Many brands are proactively seeking ways to harness this trend for more effective engagement with their target consumers.
Dec 06, 2023
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