Barbie Fever Is Captivating the Beauty Industry with Pink Power
This summer, the pink wave has rapidly evolved into a prevailing trend in the beauty industry, making "Barbie" the go-to tactic for beauty brands to attract attention and generate buzz. Sensing the pulse of this trend, many beauty brands have eagerly embraced the "pink frenzy," by launching "Barbie-inspired cosmetics" collections that have not only captured massive attention but also driven remarkable sales figures.