The Halloween season offers brands an excellent opportunity to conduct appealing market campaigns to impress consumers. These campaigns primarily revolve around the launch of products that showcase Halloween's representative colours, such as black, purple, white and orange, as well as elements like ghosts and pumpkins to cultivate a festival atmosphere, thereby captivating consumers. Recognizing the potential of this occasion, Chinese domestic food, beverage, and cosmetics brands rushed to release limited edition products before Halloween.

According to iResearch, the market size of China’s infant and children skincare products rose steadily from CNY 8.57 billion in 2017 to CNY 14.23 billion in 2021.

With the continuous rise in pet ownership in China and the growing demand for pet products, China's pet products market evolves towards refinement, specialization and premiumization. These evolving dynamics are poised to fuel the ongoing growth of China's pet products market.

In recent years, coffee has been favoured by Chinese young office workers due to its good efficacy in refreshing and awakening. In recent years, the Chinese coffee market has experienced significant growth, reaching CNY 200.7 billion in 2022 and estimated to increase by 21.56% to CNY 369.3 billion in 2025.

China and Australia have engaged in amicable negotiations to resolve trade disputes related to wine and other commodities, and have successfully reached a mutually agreeable consensus. This favorable policy news brings renewed hope for the potential resurgence of Australian wines in the Chinese wine market.

The concept of "sustainable beauty" has progressively woven itself into the entire beauty industry. Notably, the innovative of green materials stands out as a crucial driver propelling the beauty industry toward sustainable growth.

Following the approval of HMOs, prominent Chinese dairy enterprises rushed to announce the launch of their first HMO-containing milk powders. There is strong anticipation for a significant surge in attention toward HMO-containing infant and children's formula milk powder. This trend is likely to evolve into the most prominent nutritional formula trend in the upcoming phase, triggering a wave of new infant formula products in the near future.

ChemLinked rounded up the latest market and regulatory news in the China food sector.