Against the backdrop of a growing emphasis on health, naturalness, and safety, clean beauty is capturing consumer attention. Data shows that China's clean beauty market exceeded 9.9 billion yuan in 2021, and it is expected to maintain steady growth, with a projected compound annual growth rate (CAGR) of 10% from 2021 to 2024. Both global and local beauty brands have recognized the significant influence of clean beauty and are taking action to establish a strong presence in this market.
Nevertheless, it's important to note that overall consumer awareness of clean beauty remains limited in China, resulting in relatively low market penetration. Moreover, for most Chinese clean beauty consumers, ingredients and formulations take precedence, with environmental and animal-friendliness seen as supplementary considerations. Therefore, clean beauty brands entering the Chinese market must gain deep insights into consumer preferences.
This report will provide an overview of China's clean beauty market, share insights into Chinese clean beauty consumers, and highlight notable trends within this sector. ChemLinked aims to help readers gain a deeper understanding of the Chinese clean beauty market and seize opportunities for success in this sector.
Contents of the report
1. Background of China's Clean Beauty Market
Definition of Clean Beauty
2. China's Clean Beauty Market Overview
Clean Beauty Brands
Growth on Tmall
3. Insights into Chinese Clean Beauty Consumers
Consumer Awareness of Clean Beauty
Target Consumer Profile (target consumer preferences analysis)
4. China's Clean Beauty Market Trends
Natural Plant-based Ingredients Is Gaining More Popularity
Enhanced Formulations for the Benefit of Consumers and the Environment
Sustainable Packaging Gains Traction
Target Demographic with Considerable Growth Potential
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