INSIGHTS
Consumer analysis Marketing Food and beverage Dairy Beverage Plant-based
How OATLY Shine in the Chinese Plant-based Milk Market
Chinese plant-based milk market is dominated by some well-known traditional players but is considered too old-fashioned to keep pace with consumption upgrades. Therefore, many entrants are flocking to this market to compete, among which OATLY is a shining star. This Swedish brand opened this market by cooperating with boutique coffee shops, and then entered new retail channels to further boost sales. It further improved its popularity among young consumers by promoting the concept of “low sugar, low fat, low calorie.”
Dec 15, 2021
Marketing Cosmetic and toiletries E-commerce/CBEC
Children Cosmetics: The New Growth Point for Overseas Brands
Chinese children cosmetic market is witnessing significant changes and has great potential: - The new regulation Supervision and Administration Provisions on Children Cosmetics will come into force on January 1, 2022. - Overseas brands are flocking to the market through cross-border e-commerce platforms, among which some achieved great results. - Chinese domestic brands are also rising to compete for the blue ocean market.
Dec 10, 2021
Consumer analysis Social media Brand analysis
How Has China’s Zero-COVID Policy Affected Global Travel Retail?
• China is the world’s last COVID-zero holdout. As such, consumers in the country are used to public health hypervigilance and have learned to expect a safety-first approach from brands. • Providing a digitally traceable, fully-controlled, and risk-free shopping environment will be the minimum needed to attract Chinese tourism in 2023. • Beyond safety, Chinese tourists will expect next-level retail experiences that go beyond Insta-worthy photographs.
Dec 09, 2021
Financing Live Streaming Perfume Cosmetic and toiletries Pet products Monthly Digest
Monthly Digest: China Cosmetics Industry Review | November 2021
Key words: Double 11, Live-streaming, New products, Financing, Financial result
Dec 01, 2021
Financing Live Streaming Health food Food and beverage Dairy Beverage Alcohol Plant-based Sports nutrition Company dynamics
Monthly Digest: China Food Sector in November 2021
Key words: Double 11, Financing, New products, Compliance
Dec 01, 2021
Food and beverage Dairy Market overview
China UHT Milk Market: Fluid Milk Consumption is 1/3 of The U.S.’s
Chinese per-capita fluid milk consumption has increased year by year. However, it is still far behind the figure in other countries. As for different sectors of fluid milk, the UHT milk market accounts for more than 70% of the market share and has become a mature market with a low growth rate. High-end product is a potential opportunity in this sector. In contrast, though the pasteurized milk’s market share is relatively low, it has become a new trend pursued by both companies and consumers. The competition in this sector is also becoming more severe than before.
Nov 26, 2021
Consumer analysis Social media Cosmetic and toiletries E-commerce/CBEC Market overview
China’s Cosmetics Market
China’s cosmetics sector has been growing rapidly in recent years, in line with the growth of the economy. According to Euromonitor, retail sales of skincare products in China reached RMB260.4 billion in 2020, while sales of make‑up products totalled RMB52.5 billion according to Shenzhen‑based Forward Industry Research Institute. Though the trade through physical stores was affected by the Covid-19 pandemic, online sales of skincare products and make‑up conducted via the Alibaba group of e‑commerce platforms grew respectively 31.8% and 32.5% year‑on‑year. According to the China Cosmetics Industry Research and Development in 2021 released by mainland‑based iiMedia Research, the cosmetics market in China is projected to reach RMB478.1 billion in 2021.
Nov 18, 2021
Influencer Marketing Social media
Virtual Beauty Influencer Liu Yexi Famous Overnight
On October 30, Halloween, a virtual beauty influencer Liu Yexi became famous overnight, leading to a question, “Will virtual idols/influencers become the next marketing opportunity for brands?” While some companies are exploring virtual idols’ business mode and some have achieved some success, they still face some challenges such as high cost of operation and limited business chances.
Nov 12, 2021
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