INSIGHTS
Hedy He
ChemLinked Regulatory Analyst
Hedy is an experienced cosmetic regulatory analyst in the ChemLinked team. She focuses on tracking, analyzing, and interpreting the latest cosmetic regulatory and market changes in China, Indonesia, Vietnam, and the rest of the Asia Pacific area. With an in-depth understanding of cosmetics regulations, she attended various industry conferences and presented several speeches in multiple industry conferences such as In-cosmetics Asia and often been interviewed by well-known cosmetics industry media. Area of expertise: China cosmetic import compliance, pre-market approval procedures, animal testing, Indonesia cosmetics halal certification, and Vietnam cosmetics compliance.
Cosmetic and toiletries Food and beverage E-commerce/CBEC
CBEC Focus: Tmall Global Urges Merchants to Rectify Non-compliant Cosmetic Claims
Tmall Global requires merchants to check and rectify non-compliant efficacy claims of cosmetics on the platform. The promotion and claims on the cosmetic product page shall comply with the Chinese Advertising Law and related regulations, shall not contain prohibited claims, and shall be consistent with the information on the product packaging and leaflet.
May 13, 2022
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