INSIGHTS
Cosmetic and toiletries Food and beverage E-commerce/CBEC
CBEC Focus: Tmall Global Urges Merchants to Rectify Non-compliant Cosmetic Claims
Tmall Global requires merchants to check and rectify non-compliant efficacy claims of cosmetics on the platform. The promotion and claims on the cosmetic product page shall comply with the Chinese Advertising Law and related regulations, shall not contain prohibited claims, and shall be consistent with the information on the product packaging and leaflet.
May 13, 2022