Gummy Supplement Trends in China as Young Generation and Favorable Regulatory Landscape Emerge
Challenged by the prevailing sugar reduction wave, China's confectionery market struggles to revive stagnant volume. Notwithstanding, the gummy sector in China drives off in a different direction. Playing the dual role, functional gummy is seen as a snack with a “health halo” and has managed to buck the headwinds. Functional gummy, whose form is not powder or pill, smashes consumers' stereotype towards health supplements by distinguishing itself from drugs. On the other hand, designed as a snack, functional gummy is a better solution to the demands of supplementing nutrients in daily life regardless of scenarios.