INSIGHTS
Queenie Yao
Marketing Cosmetic and toiletries Food and beverage
How Brands Captivate Digital Consumers with WeChat Moments Ads
It’s not surprising that the world’s largest e-commerce market – China – is also one of the biggest markets for marketing. Over 70% of brands increased their budgets for online marketing investment in China in 2021, according to a report from CBN Data. As global brands seize opportunities to sell to China, they are focusing on increasingly digital-savvy Chinese customers who turn to the popular social media platform WeChat to follow brands’ activities.
May 25, 2022
Consumer analysis Cosmetic and toiletries E-commerce/CBEC Market overview
The Uprising Haircare Market in China
As a daily consumer product, the haircare market in China has massive headroom for brands to grow. The overall Chinese haircare market gained a steady growth rate of 4.8% in 2020, tapping a market size of 48.7 billion RMB...
Dec 30, 2021
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