Food brands may feel that the most challenging thing is not product technological innovation, but to know what products consumers want.

Consumers are increasingly picky about what they eat. They pursue good taste, convenience, safety, quality, health, and nutrition.

Food carries people's pursuit of health, happiness, and even values. Consumers are willing to pay for innovative products that meet their growing needs for convenience, health, and low environmental impacts.

ChemLinked cordially recommends you to check out this report. 

We have summarized the consumption and innovation trends of China's food market based on the tracking of various brands and products in 2020. These trends represent an important starting point for China's food and beverage market development and innovation in 2021.

The main content of this report includes:

1. Concept innovation

2. Category innovation

3. Ingredient innovation

4. Package innovation

Selections from the report