The same quality peanuts are packed in an ordinary plastic bag and a delicate bag with a small tool for opening it. Under the premise of the same price/performance ratio, 99% of consumers will choose the latter. Why? They have better looking packaging.
We have entered a new era of consumption when new and start-up brands are scrambling to satisfy consumers. As early as 1971 however, Herbert A. Simon, a Nobel Prize-winning social scientist, summed up this view: "A wealth of information creates a poverty of attention.", so it is not easy for brands to stand out amongst the ocean of competitive products.
So, brands have to do everything to grab the attention of consumers and innovative packaging design is definitely one factor that can help brands catch consumers’ eyes.
In this webinar, ChemLinked will showcase you successful innovative packaging design cases in China. We believe that it will give you a better understanding of what kind of packaging Chinese consumers like.