China is a large plant-based market due to thousands of years of vegetarian tradition. According to Euromonitor data in 2019, China consumed about 44% of the world's plant-based products.
In recent years, a global plant-based trend is sweeping China, represented by plant-based meat and milk. In addition to the influx of foreign brands, represented by Oatly, domestic upstarts are also vying for a piece of China's plant-based boom. For foreign brands aiming to invest in the Chinese market, you must be concerned about whether your products would be attractive in China and how to be more competitive.
ChemLinked Market Research Analyst Shine Hu will share her insights and help foreign brands find more opportunities in the flourishing Chinese plant-based market.
ChemLinked Research Analyst
Shine Hu graduated with two masters of English translating and interpreting from Macquarie University and Wuhan University. She previously worked at Xinhuanet, the official portal of Xinhua News Agency and reported China economy and business updates and now work for ChemLinked Market Team. She mainly focuses on market updates of imported consumer products in China and has published a quite number of market analysis articles on the website & involved in several customized research projects. Areas of expertise: dairy, infant formula, cosmetics, health food, maternal and infant nutrition.
Part 1 Opportunities in the Chinese Plant-Based Market
Part 2 Who are Your Target Consumers and Potential Rivals?
Part 3 How to Promote Your Products?
Part 4 Conclusion
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