Background
A number of big events happened in China cosmetics market in the first half of 2019. China's first E-commerce law enters into force; some cosmetics KOLs became famous overnight and promoted a new selling strategy; Administration Measures for filing of Non-special Use cosmetics (Draft) opens to public to collect opinions; 618 online shopping festival made a splash in China's market again and refreshed the records… It is a busy but fantastic half year.
This webinar is going to make a review of this half year from two aspects, marketing and policies, aiming to help participants gain a better understanding of present China’s cosmetic market.
Speaker
Ye Chen
ChemLinked Research Analyst
Ye Chen graduated from University College London with a master's degree and now works as a research analyst with ChemLinked Market Team. She mainly tracks the latest market changes about imported consumer goods in China and the rest of the Asia Pacific area and has published many market analysis articles on the website & provided customized consulting services for clients. Her research and opinions are often quoted by other overseas and domestic media.
Areas of expertise: cosmetics, food, DTC brands, clean beauty, health food, dairy, marketing strategies, fashionable trends, perfume, luxury products.
Contents
1. Market overview
Economic environment
Data of the half year
2. Marketing analysis
Popular products
Popular brands
Analysis of consumers
3. New marketing strategies
Cross-border Cooperation
KOL cooperation
And etc
4. New policies review
The first E-commerce Law
The prohibition of EGF
And etc
5. Conclusion
Relevant Resources