This webinar is for China or overseas digital marketer, branding, PR practitioner, business owners, entrepreneurs from both B2B and B2C companies who would like to re-strategise and integrate a holistic China digital marketing, social media and communication strategies and look for case studies, ideas and inspiration!
Background
Speaker
Sarah Yam
Co-Founder of Red Digital China
Sarah Yam is a co-founder of Red Digital China, a China digital marketing agency and media company who she servers more than 20k Chinese-speaking followers as an active Chinese social media influencer.
With MA e-marketing and social media master degree, she has more than 8 years of experience helping both B2C & B2B companies to successfully re-engineer their digital marketing initiatives for the China market.
She has helped many international companies and brands to successfully re-engineer China digital marketing strategies and execution with her China team.
Contents
1st) Introduction
2nd) Common misconception about Chinese digital marketing
3rd) Summary of Chinese digital & social media marketing pitfalls
4th) Case study of Chinese digital & social media marketing pitfalls for B2C companies
5th) Case study of Chinese digital & social media marketing pitfalls for B2B companies
6th) How to plan for an integrated and holistic Chinese digital marketing strategy
7th) Q&A and discussion
Contact Information
If you have any questions about this webinar, please contact us at:
EMAIL: contact@chemlinked.com
TEL: +86 571 8609 4444
