INSIGHTS
A SWOT Analysis of China’s Cherry Market and a Look at Chilean Imports
BY Jocelyn SunApr 01, 2020
Chilean fruit exports are expected to suffer a $100million drop, primarily fuelled by a significant downturn in the import of cherries during the peak of the COVID-19 pandemic in China. In Jan. 2020, Suning, JD, Pinduoduo, and other platforms launched a subsidy scheme worth 10billion RMB to help offset the impact of this downturn. Under this scheme, the price of cherries has reduced noticeably and is attracting a larger number of consumers.

On Jan 6, the fruit exporters association of Chile, and Pinduoduo (拼多多) formally reached a strategic partnership. The two sides will cooperate in the aspects of merchant connection, market expansion, and supply chain, and jointly promote the sales of Chilean cherries using an ultra-short supply chain model involving direct agricultural imports.

Please LOG IN or SIGN UP (FREE) to read the full content.
SIGN UP
Already a member?Log in here.
Jocelyn Sun
ChemLinked Brand Strategist
+ FOLLOW
Copyright: unless otherwise stated all contents of this website are ©2026 - REACH24H Consulting Group - All Rights Reserved - For permission to use any content on this site, please contact [email protected]
EDITOR'S PICK