INSIGHTS
Jocelyn Sun
ChemLinked Brand Strategist
Jocelyn Sun is a brand strategist providing market entry and localization consultancy services, from market entry (general trade and cross-border e-commerce), online store opening, distributor selection to long-term operation and management. Jocelyn graduated from the Queen Mary University of London with a master's degree in marketing. She used to be an FMCG regulatory and market research analyst, and this experience makes her establish systematic importation procedure knowledge. Jocelyn possesses extensive experience in attending industrial conferences (China Dairy Products Annual Conference, CIIE, etc.), and has been invited to speak in many influential forums (FHC, CBBC, etc.).
Consumer analysis Live Streaming Marketing Food and beverage Dairy Alcohol E-commerce/CBEC
Consumption Potential Comparison: Tier1&2 VS Lower-Tier Cities in China
According to the National Bureau of Statistics and Yicai News, about 1bn people, or 71.4% of China's total population, live in third-tier and lower-tier cities.
Jul 22, 2020
Consumer analysis Food and beverage E-commerce/CBEC
Leisure Food Market in China
The leisure food market has been steadily expanding since 2012. From 2012 to 2018, the market size has increased by 38.6% in total.
Jul 16, 2020
Consumer analysis Health food Food and beverage Nutricosmetics E-commerce/CBEC
Nutricosmetics Market in China
From 2013 to 2015, the beauty supplement market scale increased by 3.1 billion yuan.
Jul 14, 2020
Consumer analysis Food and beverage Infant formula
Firmus Launched Milk Powder for Children Aged over 3-Year-Old
On July 6, Firmus (also called Feihe, Chinese name: 飞鹤) launched Zhuoran (茁然) children milk powder and formula.
Jul 13, 2020
Consumer analysis Financing Food and beverage Dairy Beverage Monthly Digest Company dynamics
Monthly Digest: China Food Sector in June 2020
Keywords: 618 Shopping Festival, NFC juice product.
Jul 02, 2020
Consumer analysis Influencer Live Streaming Marketing Food and beverage Beverage Alcohol E-commerce/CBEC
China’s Fruit Wine Market
In 2018, the sales value of pre-mixed wine/fruit wine on Tmall and Taobao platforms increased by 154% compared with 2017 figures.
Jun 28, 2020
Consumer analysis Marketing Food and beverage
Meal Replacement Market in China
The obese population (BMI>30) in China exceeds 60 million, and the overweight population (BMI>25) is 200 million, providing fertile ground for the growth of the meal replacement sector in China.
Jun 22, 2020
Financing Live Streaming Marketing E-commerce/CBEC
JingDong to Raise Funds with Second Listing on HK Exchange
On June 8, JD Group (京东) announced on the Hong Kong Stock Exchange that it officially launched its public offering at 9 am that day.
Jun 16, 2020
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