INSIGHTS
Jocelyn Sun
ChemLinked Brand Strategist
Jocelyn Sun is a brand strategist providing market entry and localization consultancy services, from market entry (general trade and cross-border e-commerce), online store opening, distributor selection to long-term operation and management. Jocelyn graduated from the Queen Mary University of London with a master's degree in marketing. She used to be an FMCG regulatory and market research analyst, and this experience makes her establish systematic importation procedure knowledge. Jocelyn possesses extensive experience in attending industrial conferences (China Dairy Products Annual Conference, CIIE, etc.), and has been invited to speak in many influential forums (FHC, CBBC, etc.).
Consumer analysis Financing Food and beverage Infant formula Beverage Monthly Digest Company dynamics
Monthly Digest: China Food Sector in Dec 2019
ChemLinked rounded up the latest market and regulatory news in the China food sector...
Dec 31, 2019
Consumer analysis Marketing Food and beverage Dairy Market overview
China Dairy Market Development Strategy Outlined During D20
On Nov. 27, 2019, China D20 Summit Meeting was held in Shanghai, the meeting mainly focused on the development of China's dairy industry in recent years.
Dec 10, 2019
Consumer analysis Financing Marketing Food and beverage E-commerce/CBEC
Three Squirrels Digital-First Strategy Striking Cord with China's Gen Z
Every year after Single's Day, there has been a predictable drop off in consumption, a phenomenon we can presumably attribute to a sort of post-Single's Day hangover. To combat this, Three Squirrels launched a film called "Little Peakedness".
Dec 03, 2019
Consumer analysis Financing Food and beverage Monthly Digest Company dynamics
Monthly Digest: China Food Sector in Nov. 2019
ChemLinked rounded up the latest market and regulatory news in the China food sector...
Nov 29, 2019
Consumer analysis Food and beverage Infant formula Fresh food
CIIE 2019 Serves Up Veritable Smorgasbord of Global Delicacies to Chinese Food Buyers
On November 10th, the 2nd China International Import Expo (CIIE) closed, as too did hall 8.1, which again occupied the largest area in terms of floor space and hosted exhibitors from the food and agricultural sector.
Nov 13, 2019
Consumer analysis Financing Food and beverage Monthly Digest Company dynamics
Monthly Digest: China Food Sector in Oct 2019
ChemLinked rounded up the latest market and regulatory news in the China food sector...
Nov 01, 2019
Marketing Food and beverage Infant formula Ingredient
China Infant Formula Market Overview & Industry Landscape
This article is an overview of China's infant formula market and industry landscape in 2018 focusing on the core strength, key offerings, positioning and regulatory compliance of domestic and international infant formula enterprises operating In China.
Oct 28, 2019
Consumer analysis Financing Food and beverage
Offsetting Impact of Swine Flu: Releasing Reserves and Increased Importation
On September 26, the Ministry of Commerce, together with the National Development and Reform Commission, the Ministry of Finance and other departments, released pork reserves onto the market, amounting to 10,000 tons of pork.
Oct 09, 2019
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