INSIGHTS
Jocelyn Sun
ChemLinked Brand Strategist
Jocelyn Sun is a brand strategist providing market entry and localization consultancy services, from market entry (general trade and cross-border e-commerce), online store opening, distributor selection to long-term operation and management. Jocelyn graduated from the Queen Mary University of London with a master's degree in marketing. She used to be an FMCG regulatory and market research analyst, and this experience makes her establish systematic importation procedure knowledge. Jocelyn possesses extensive experience in attending industrial conferences (China Dairy Products Annual Conference, CIIE, etc.), and has been invited to speak in many influential forums (FHC, CBBC, etc.).
Consumer analysis Food and beverage Plant-based
Plant-Based Foods in China: Market Trends and Projections
According to a survey produced by iiMedia Research, 36% of Chinese consumers said they didn't know what plant-based meat is, and nearly 40% of the respondents said they did not know much about plant-based meat substitutes.
Sep 29, 2019
Consumer analysis Marketing Food and beverage Plant-based E-commerce/CBEC
Plant Based Meat Mooncakes Sell Out in China
Last Friday, September 13th, was Chinese Mid-Autumn festival (lunar Aug. 15th). As we all know, moon cakes are the traditional food that Chinese people always eat during this day.
Sep 20, 2019
Food and beverage Sustainable packaging
Innovative Food Packaging Solutions to Mitigate Impact of China’s New Waste Management System
According to China's Ministry of Housing and Urban-Rural Development, 46 key cities across the country will have basically completed waste classification and treatment systems by the end of 2020.
Jul 30, 2019
E-commerce/CBEC
Tmall Global English-Language Website: A New Era for Foreign Brands Entering China
In 2019 (fiscal year), the value of transactions on Tmall exceeded 2 trillion RMB. In the next three years, Tmall Global will double the number of international brands on the platform, bringing the number of imported brands to 40,000.
Jul 09, 2019
Consumer analysis Marketing Health food Food and beverage Ingredient E-commerce/CBEC
Emerging Segments in China’s Health Food Market: Generation Z & Y
From June 19th to 21st, 2019, ‘The Tenth Healthplex Expo 2019’ was held in the National Convention and Exhibition Centre, Shanghai, China. The main topics discussed during this expo revolved around natural products, nutraceuticals and health foods.  
Jul 03, 2019
Consumer analysis Food and beverage Infant formula
China's Domestic Infant Formula Enterprise Earmarked to Dominate Sector
NDRC is working towards establishing market dominance for China's domestic infant formula industry and is working towards making China 60% self-sufficient. The registration management of infant formula will be optimized with a focus on realizing full product lifecycle management and complete oversight and control through all stages of the supply chain. Advertising infant formula which is designed for infants aged 0-12 months (Stage 1 and stage 2 products) is no longer allowed.
Jun 06, 2019
Consumer analysis Food and beverage Fresh food Market overview
China’s Imported Food Sector: Growth Data, and Market Segmentation
China's imported food market is mainly concentrated in tier 1 and 2 cities. The stereotypical consumers of imported foods are middle class and married. Dairy products and infant foods are the most popular categories of imported foods in China. The fresh food sector offers high potential investment opportunities for international stakeholders. The compound growth rate of aquatic products and meat are growing at a faster rate than other categories of imported food.
Jun 05, 2019
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