INSIGHTS
Jocelyn Sun
ChemLinked Brand Strategist
Jocelyn Sun is a brand strategist providing market entry and localization consultancy services, from market entry (general trade and cross-border e-commerce), online store opening, distributor selection to long-term operation and management. Jocelyn graduated from the Queen Mary University of London with a master's degree in marketing. She used to be an FMCG regulatory and market research analyst, and this experience makes her establish systematic importation procedure knowledge. Jocelyn possesses extensive experience in attending industrial conferences (China Dairy Products Annual Conference, CIIE, etc.), and has been invited to speak in many influential forums (FHC, CBBC, etc.).
Consumer analysis Marketing Perfume Food and beverage Dairy Beverage E-commerce/CBEC
The Innovation of Time-Honoured Brands: Profiting from China’s Love Affair with Nostalgia
On Mar. 20, Bright Dairy (光明乳业) announced that it and Guan Sheng Yuan (冠生园) would jointly launch white rabbit ice cream, which will initially be sold in Shanghai and Wuhan.
Apr 13, 2020
Consumer analysis Marketing Food and beverage E-commerce/CBEC
A SWOT Analysis of China’s Cherry Market and a Look at Chilean Imports
Statistics show that in the past two years, China's imports of cherries ranked first in the world. More than 10, 000 containers of Chilean cherries were shipped to China last year, accounting for almost 90% of Chile's total production.
Apr 01, 2020
Consumer analysis Marketing Food and beverage Beverage Ingredient
High Prevalence of Sleep and Anxiety Disorders in China: A Dream for the Functional Beverage Sector
The incidence of sleep disorders in China is as high as 38.2%, which exceeds the global average (27%). Based on this situation, some Chinese food companies have begun to introduce the concept of GABA to consumers.
Mar 02, 2020
Consumer analysis Financing Food and beverage Monthly Digest Company dynamics
Monthly Digest: China Food Sector in Feb 2020
Keywords: Contactless delivery, Charity, Supply-side pressure, Pork price, Decline in importation
Feb 28, 2020
Consumer analysis Marketing Food and beverage Beverage E-commerce/CBEC
Big-Data and Digitalization is Transforming Decision Making in China’s Beverage Sector
In recent years, China has spawned a large number of franchises and tea/beverage/coffee chains. Big data helps key decision-makers to make smarter choices on product development, pricing, labeling, store site selection, user experience optimization, etc.
Feb 27, 2020
Consumer analysis Food and beverage Dairy E-commerce/CBEC
Coronavirus Epidemic Significantly Impacting Dairy Supply Chain
The impact of the coronavirus on China’s supply chain is likely to accelerate the rate of SMEs exiting the market.
Feb 10, 2020
Consumer analysis Financing Food and beverage Dairy Beverage Coffee Plant-based Monthly Digest Company dynamics
Monthly Digest: China Food Sector in Jan 2020
Keyword in January: Plant-based; New package; New retail.
Feb 01, 2020
Consumer analysis Food and beverage Infant formula
Why are Junlebao and Other Infant Formula Brands Hiking Prices?
At the beginning of Jan. 2020, Junlebao announced a price rise for its flagship infant formula product. Under the new pricing structure stage 1-3 infant formula milk powder is 258 yuan per 800g can.
Jan 15, 2020
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