INSIGHTS
Jocelyn Sun
ChemLinked Brand Strategist
Jocelyn Sun is a brand strategist providing market entry and localization consultancy services, from market entry (general trade and cross-border e-commerce), online store opening, distributor selection to long-term operation and management. Jocelyn graduated from the Queen Mary University of London with a master's degree in marketing. She used to be an FMCG regulatory and market research analyst, and this experience makes her establish systematic importation procedure knowledge. Jocelyn possesses extensive experience in attending industrial conferences (China Dairy Products Annual Conference, CIIE, etc.), and has been invited to speak in many influential forums (FHC, CBBC, etc.).
Consumer analysis Financing Food and beverage Beverage Coffee Monthly Digest Company dynamics
Monthly Digest: China Food Sector in May 2020
Keywords in May: Sparkling water, Children's leisure food, Co-branding.
May 29, 2020
Consumer analysis Financing Food and beverage Plant-based E-commerce/CBEC
Danone has Ambitions for Chinese Plant-based Protein Drinks Market.
On May 19, Danone announced that its plant-based sports nutrition brand VEGA ONE officially entered China.
May 26, 2020
Financing Marketing Food and beverage E-commerce/CBEC
Xiangpiaopiao Records Outstanding Performance in China’s Milk Tea Sector
Xiangpiaopiao (香飘飘), a Chinese milk tea brand, was the first company in China to launch reconstitutable milk tea powder packed in cups.
May 26, 2020
Consumer analysis Food and beverage Infant formula
Leveraging the Breast is Best Principle: Yili’s Infant Formula Product Development Strategy
On May 20, Yili JinLingGuan* (金领冠) held a Brand Upgrading Conference.
May 25, 2020
Health food Food and beverage Plant-based
Algae Protein to Replace Soybean Protein as the Dominant Force in the Plant-based Space
According to UBS, the plant-based protein market is expected to increase in the next decade, and the global plant-based protein market will soar from $4.6 billion in 2018 to $85 billion by 2030.
May 18, 2020
Consumer analysis Financing Food and beverage Dairy Beverage Plant-based Monthly Digest Company dynamics
Monthly Digest: China Food Sector in April 2020
Keywords: Takeaway, plant-based, lower sugar
Apr 30, 2020
Consumer analysis Marketing Food and beverage Infant formula
2019 China Milk Powder Market Recap: Demand for Imports Still Strong
The total amount of imported milk powder has increased steadily. In 2019, the growth rate of imported milk powder was over 20%, which further widened the gap with domestic output.
Apr 16, 2020
Consumer analysis Marketing Food and beverage Beverage E-commerce/CBEC
Food Consumption Rebound in China’s Post-Covid Era
On Mar. 19, WeChat issued Work Resumption Alliance Report (微信复工者联盟).
Apr 14, 2020
Pre 12345 Next
EDITOR'S PICK