INSIGHTS
Rita Bao
ChemLinked Regulatory Analyst
Rita Bao is an analyst in the ChemLinked food team. She tracks the most recent food regulatory developments and market trends in China. She is dedicated to offering insightful perspectives on navigating the regulatory landscape for efficient market access.
Perfume Cosmetic and toiletries Ingredient Market overview Monthly Digest Company dynamics
Monthly Digest: China Cosmetic Sector Review | Dec 2023
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector.
Jan 04, 2024
Perfume Cosmetic and toiletries Company dynamics
Beauty Giants' New Moves to Strengthen Presence in the Chinese Market
This month, Estée Lauder's early-stage venture arm invests in a Chinese fragrance brand Melt Season, LVMH-Backed private equity firm invests in a Chinese foundation brand as well as a children's skincare brand.
Dec 22, 2023
Food and beverage Ingredient Market overview
The Growing Spotlight on Peach Flavor
DSM-Firmenich announced "Peach+" as the 12th annual "Flavor of the Year" for 2024. As the popularity of peach flavor continues to rise, this article explores noteworthy peach-flavored categories in the Chinese food and beverage market.
Dec 20, 2023
Cosmetic and toiletries E-commerce/CBEC Market overview Monthly Digest Company dynamics
Monthly Digest: China Cosmetic Sector Review | Nov 2023
ChemLinked rounded up the latest market and regulatory news in the China cosmetic sector.
Dec 08, 2023
Consumer analysis Marketing Cosmetic and toiletries Food and beverage
Brands Riding the Wave of MBTI-Inspired Marketing
MBTI is no longer just a simple test tool but a crucial tool for brands to identify and engage their audience effectively. Many brands are proactively seeking ways to harness this trend for more effective engagement with their target consumers.
Dec 06, 2023
Health food Food and beverage Market overview Company dynamics
From Candy to Care: Alpenliebe Plus+ Multivitamin Gummies Win Over Consumers on their Debut
Within just one month of their launch, sales of Alpenliebe Plus+ Multivitamin Gummies surpassed 30,000 bags, propelling the product to the second spot on Tmall's candy and snacks best-selling list. This new product launch reflects Alpenliebe’ insights into the dynamics of the functional gummy market.
Dec 01, 2023
Food and beverage Market overview Brand analysis
Beneath the Hype: The Rise and Fall of New Consumer Brands in China
Today, the market environment for new consumer brands is not as favorable as before. Some of the red-hot brands are fading, but there are also some brands that have risen against the headwind, gradually solidifying their market position. This article examines the current status of several typical new consumer brands and explores the reasons behind their advancement or decline.
Nov 30, 2023
Marketing Food and beverage Coffee
Brewing Bliss: Exploring the Emotional Value in a Cup of Temple Coffee
The emerging temple concept products and services address the contemporary emotional needs of young people. Their popularity underscores the pivotal role of emotional value in brand marketing.
Nov 22, 2023
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