ChemLinked | China FMCG Market Trends

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Rita Bao

ChemLinked Regulatory Analyst

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Rita Bao is an analyst in the ChemLinked food team. She tracks the most recent food regulatory developments and market trends in China. She is dedicated to offering insightful perspectives on navigating the regulatory landscape for efficient market access.

Are Sunscreen Sprays Safe to Use? Digging into the Heated Safety Concerns About Sunscreen Sprays in the Chinese Market

Heated safety concerns about sunscreen sprays underscore the importance of the safe use of sunscreen sprays, especially as the demand for these products continues to grow in the Chinese market.

Aug 18, 2023

Marketing Social media Cosmetic and toiletries Market overview

Barbie Fever Is Captivating the Beauty Industry with Pink Power

This summer, the pink wave has rapidly evolved into a prevailing trend in the beauty industry, making "Barbie" the go-to tactic for beauty brands to attract attention and generate buzz. Sensing the pulse of this trend, many beauty brands have eagerly embraced the "pink frenzy," by launching "Barbie-inspired cosmetics" collections that have not only captured massive attention but also driven remarkable sales figures.

Aug 15, 2023

Influencer Live Streaming Marketing Social media Cosmetic and toiletries E-commerce/CBEC Market overview

Exclusive Stats Deep Dive: Recap of Douyin Beauty in H1 2023

ChemLinked recaps on the performance of Douyin Beauty in H1 2023 from the perspective of skincare sector, makeup sector and beauty device sector.

Aug 14, 2023

Health food Food and beverage Beverage E-commerce/CBEC Market overview Sustainable packaging Monthly Digest Company dynamics

Monthly Digest: China Food Sector Review | Jul 2023

ChemLinked rounded up the latest market and regulatory news in the China food sector.

Aug 07, 2023

Live Streaming Social media Cosmetic and toiletries Food and beverage Mom & baby products Pet products E-commerce/CBEC

Livestreaming E-commerce: Propelling New Growth in China's Online Retail Landscape

Livestreaming e-commerce is gaining strong momentum, making it a vital cornerstone of any ambitious brand's comprehensive marketing and sales strategy in China's fiercely competitive market.

Jul 24, 2023