Key words: financial results, sparkling water, hyaluronic acid......

From January 2021, Tmall Global, the biggest cross-border e-commerce (CBEC) platform in China, continuously updated several Standards for merchant about the fee, qualification, and acceptance. There are two primary changes, including lower threshold and deposit.

Florasis is an emerging Chinese-grown beauty brand founded in 2017. It has grown strongly, with sales reaching 3 billion yuan in 2020, becoming an arch rival of another rising star, Perfect Diary. This article explores its unique way to success, including its special brand position as an oriental brand focusing on Chinese fashion, nurturing a tight relationship with Austin Li (Top live-streamer in China), choosing celebrities with traditional Chinese style, actively interacting with consumers, etc.

With the penetration of the Internet and electronic products, myopia in children has become a severe issue, and the younger age trend is picking up steam each year.

The Chinese Lunar New Year holiday has always played a crucial role in driving consumption.

Kuaishou’s successful IPO made it “the first vlog stock” in the market. However, Kuaishou’s actual business covers from vlog and live-stream to advertising and e-commerce. As a social media platform that focuses more on grassroots talents, Kuaishou now has two characteristics worth attention: - Kuaishou KOLs (Key opinion leader) have a high conversion rate since they have a tight relationship with their followers; - Kuaishou is prone to attract more high-quality brands to promote its advertising and e-commerce business.

In 2020, 715 import pet foods gained access into China. The import value of the volume of pet foods for dogs and cats increased by over 160%. 2021 will witness the explosive growth of the pet food market in China, and more imported pet food will enter the market.

WeChat Mini Program (applet), as an essential function of WeChat, has been applied by many brands to develop their online e-commerce business. Especially in 2020, many brands used mini programs to digitize their business to offset the offline channels’ loss. Mini program has various functions, including opening online stores, operating private traffic, launching unique marketing campaigns, etc. Supported by a powerful WeChat team and WeChat’s huge traffic, WeChat Mini Program definitely has great potential worthy of exploring.