Latest Information from China Cosmetic Innovation Exhibition
ChemLinked participated in the China Cosmetic Innovation Exhibition in Hangzhou. Here are some highlights and insights:
1.Tmall Global launched its imported beauty brands nurturing plan, INS Beauty, in 2020, and this plan will continue in 2021;
2.Pinduoduo plans to upgrade its brand position by applying three strategies: supporting high-quality product lines, nurturing small brands, and developing differentiated hot products.
3.WeChat has built a comprehensive eco-system covering both public and private traffic domains for brands.
4.Douyin (Chinese version of Tik Tok) has upgraded to a content e-commerce platform. It launches the “Brand Flagship Store” function and encourages brand to engage in self-running live-streaming in 2021.
5.Kuaishou released the "Business Full Cycle Bonus Plan" in 2021 to support brands.