INSIGHTS
Consumer analysis Marketing Cosmetic and toiletries
The Anti-aging Business in China
Anti-aging has recently become female consumers’ top1 demand in the skincare sector and one of the most popular sectors for investors. There are some highlights worth noting in this booming sector: - Big high-end brands still dominate this sector, such as lamer, Lancome, CPB, etc. Consumers do prefer international brands while purchasing anti-aging skincare products. - Beauty devices are becoming more popular as an anti-aging tool. - More consumers are embracing medical beauty because of its stronger efficacy.
Apr 15, 2021
Financing Marketing Food and beverage Pet products
China's Expanding Pet Food Market Attracts Nestlé to Invest Additional $35 million
Nestlé will spend over 1 billion yuan in its Tianjin facility expansion, focusing on high-quality pet foods.
Apr 07, 2021
Marketing Cosmetic and toiletries
Cosmeceutical in China
The claim “cosmeceutical药妆”is strictly forbidden in China since 2019. However, cosmeceutical can still be sold in China as general cosmetics. In the meantime, functional skincare, a claim that is similar to cosmeceutical, has been strongly trending recently.
Apr 07, 2021
Consumer analysis Marketing Food and beverage
Is Salad Dressing a Promising Segment in China?
The salad dressing category has the potential to grow rapidly in the long term in the Chinese market.
Apr 07, 2021
Live Streaming Social media Cosmetic and toiletries E-commerce/CBEC
Latest Information from China Cosmetic Innovation Exhibition
ChemLinked participated in the China Cosmetic Innovation Exhibition in Hangzhou. Here are some highlights and insights: 1.Tmall Global launched its imported beauty brands nurturing plan, INS Beauty, in 2020, and this plan will continue in 2021; 2.Pinduoduo plans to upgrade its brand position by applying three strategies: supporting high-quality product lines, nurturing small brands, and developing differentiated hot products. 3.WeChat has built a comprehensive eco-system covering both public and private traffic domains for brands. 4.Douyin (Chinese version of Tik Tok) has upgraded to a content e-commerce platform. It launches the “Brand Flagship Store” function and encourages brand to engage in self-running live-streaming in 2021. 5.Kuaishou released the "Business Full Cycle Bonus Plan" in 2021 to support brands.
Apr 02, 2021
Mar 31, 2021
Mar 31, 2021
Health food Food and beverage Dairy Beverage Coffee Plant-based Ingredient
New Products Watch: China Food Sector in March 2021
Spring is one of the critical promotional seasons for food and beverage brands in China. Popular flavors include cherry blossom, plum, and white peach.
Mar 31, 2021
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