The number of Chinese people who keep a daily intake of dairy products is only about 360 million. More than one billion people have not yet formed a dairy consuming habit.

Recently, domestic perfume brands are surprisingly rising in the market. This article introduces some outstanding domestic brands and how they gain traction in this super-competitive market.

More innovative food brands are highlighting sustainability as a prominent feature in their positioning and communications with consumers.

618 shopping festival, one of the top2 shopping festivals in China, is coming next month. Most mainstream e-commerce platforms have launched their 618 plans. What makes this year unique is that Douyin and Kuaishou, the top2 short video platforms, also join the game. The atmosphere is tensing gradually.

Recently, beauty products released by pharmaceutical companies have been more popular than before because of the pandemic. This article introduces some pharmaceutical companies in the Chinese cosmetic market, mainly focusing on their performance.

On May 16, 2021, Kuaishou released its cross-border e-commerce (CBEC) regulations, implying the oncoming of its CBEC business. The first-stage business only opens access to four categories: cosmetics, food, clocks & watches, and luxury products. China’s CBEC business soared up in 2020 and is expected to maintain high in growth in 2021, thus attracting the influx of tech giants such as Douyin, Kuaishou, and Meituan.

During the 2021 Morketing Brand Summit, many brands have highlighted young people’s core position in their future transformation and development in the Chinese market.

China recorded 12 million new births in 2020, the fourth consecutive year that the number of new births fell.