INSIGHTS
Consumer analysis Marketing Cosmetic and toiletries
Trends in the 2021 Chinese Sunscreen Market
New trends in the 2021 Chinese sunscreen market: - Chinese consumers prefer light sunscreen products. - Products in multiple forms spring up in the market, such as sunscreen spray, stick, mousse, and even pill. - New sunscreen products have more functions, such as skincare, moisturizing, anti-oxidation, etc. - Some consumers start to pay attention to partial sunscreens, such as eye skin sunscreen.
May 12, 2021
Apr 30, 2021
Apr 30, 2021
Marketing E-commerce/CBEC Brand analysis
Kaola Launched Self-Owned Brands for “Her”
Kaola.com, the second-largest cross-border e-commerce platform in China, officially launched a batch of self-operated brands covering multiple categories, including cosmetics, clothing, food, etc, for female consumers.
Apr 26, 2021
Consumer analysis Food and beverage Ingredient
Chinese New Functional Food Brands Eye More Diverse Ingredients
Consumers’ diversified healthy demands drive the emergence of local functional food startups.
Apr 23, 2021
Live Streaming Marketing Cosmetic and toiletries E-commerce/CBEC
Online Cosmetic Market Data in 2021Q1
In 2021Q1, online cosmetic market in China achieved great sales. New domestic brands and big international brands all performed well, while functional skincare brands continued to catch on. Top live streamers’ endorsement and International Women’s Day promotion contributed to these brands’ excellent performance in this period.
Apr 22, 2021
Marketing E-commerce/CBEC
Tapping into China’s Retail Market
China’s retail market is a highly active and diverse market with great competition and potential. In recent years, offline retail channels and online retail channels are gradually integrating, which leads to the industry upgrade. New retail forms, such as CBEC and community group buying, have emerged and developed well in the complicated environment, bringing players new opportunities and challenges. This article describes a whole picture of this complicated industry. Brands that want to enter this China’s market will find this article informative and worth reading.
Apr 19, 2021
Marketing E-commerce/CBEC
Tmall Global New Brand Entry Number Increased by 63% in 2021 Q1
In January 2021, more than 600 new overseas brands opened stores on Tmall Global. Tmall Global has upgraded its import strategy this March to facilitate more foreign brands’ entry into the Chinese market.
Apr 19, 2021
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